5 Expert Tips to Showcase Your Wedding Business at a Wedding Fayre
Wedding fayres are one of the most powerful ways to connect with engaged couples face-to-face, but standing out in a room full of suppliers takes more than just turning up with a table and a banner.
After years of organising wedding fayres and watching what truly works, we’ve pulled together our top expert tips to help you showcase your wedding business confidently, professionally, and in a way that converts interest into enquiries.
Whether it’s your first wedding fayre or you’re a seasoned exhibitor, these tips will help you make the most of your stand.
1. Make Your Stand Visually Inviting
First impressions matter, couples will often decide whether to approach your stand within seconds.
Think about how your space looks from a distance. A clean, well-styled stand with clear branding will always outperform cluttered or confusing displays.
Tips to consider:
Use a branded tablecloth or backdrop
Keep signage clear and readable (business name + what you do)
Display only your best work -
If you don’t have much to display, go table-free and interact instead with backdrops
Make sure your stand feels open and welcoming, not blocked off
Your goal is to make couples feel comfortable walking over and starting a conversation.
2. Be Approachable, Not Passive
Standing behind your table and waiting to be spoken to can mean missed opportunities.
You don’t need to hard sell, simply being warm, present and approachable goes a long way. A smile, eye contact, and a friendly “hello” can naturally open a conversation.
Helpful tips:
Stand in front of or beside your table, not hidden behind it
Avoid being on your phone
Be ready with a simple, relaxed way to explain what you offer
Ask couples about their plans before talking about yourself
Couples are choosing people as much as suppliers, connection matters.
3. Offer Something Interactive
Couples love an experience! Think about how you can encourage interaction:
Run a prize draw or giveaway (with a lead capture form!)
Display albums, samples, or before/after photos
Use a tablet with a looping video or testimonials
The more memorable your stand, the more likely couples are to remember you.
4. Capture Leads with Intention
Don’t rely on memory! Have a clear plan for collecting couple details:
Use QR codes linked to your enquiry form
Have a clipboard or iPad for sign-ups
Offer a freebie/competition entry in exchange for their email
Make sure to follow up after the fayre — this is where the real results come in.
5. Reflect Your Brand (Without the Hard Sell)
Think of your stand as an extension of your brand. Everything from your attire to your flyers should feel aligned with your business style.
Be professional but warm - couples are choosing people, not just products. Help them imagine what working with you will feel like.
Why Exhibit at a Red Event Wedding Fayre?
Exhibiting at a Red Event wedding fayre gives you direct access to engaged couples actively planning their big day, and looking for wedding suppliers like you. It’s one of the most effective ways to:
Build trust and connection face-to-face
Generate warm leads on the spot
Promote your services through live demos and real conversations
Get instant feedback on your offering
Increase your bookings and brand exposure
Network with other like-minded businesses and wedding venues.
And best of all, couples attend ready are ready to book — not just browse.
Want More Insider Tips?
Exhibitors who book a stand at one of our wedding fayres receive an exclusive Exhibitor Success Guide packed with checklists, floor plan advice, and pre-show preparation tips.
Browse upcoming fayres and learn more at:
👉 https://redeventweddingfayres.com/weddingfayresnorthwest
Ready to exhibit? We’d love to have you with us!
Red Event Wedding Fayres — Connecting suppliers with engaged couples across the North West.
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