5 Expert Tips to Showcase Your Wedding Business at a Wedding Fayre

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5 Expert Tips to Showcase Your Wedding Business at a Wedding Fayre

Wedding fayres are one of the most powerful ways to connect with engaged couples face-to-face, but standing out in a room full of suppliers takes more than just turning up with a table and a banner.

After years of organising wedding fayres and watching what truly works, we’ve pulled together our top expert tips to help you showcase your wedding business confidently, professionally, and in a way that converts interest into enquiries.

Whether it’s your first wedding fayre or you’re a seasoned exhibitor, these tips will help you make the most of your stand.

1. Make Your Stand Visually Inviting

First impressions matter, couples will often decide whether to approach your stand within seconds.

Think about how your space looks from a distance. A clean, well-styled stand with clear branding will always outperform cluttered or confusing displays.

Tips to consider:

• Use a branded tablecloth or backdrop

• Keep signage clear and readable (business name + what you do)

• Display only your best work -

• If you don’t have much to display, go table-free and interact instead with backdrops

• Make sure your stand feels open and welcoming, not blocked off

Your goal is to make couples feel comfortable walking over and starting a conversation.

2. Be Approachable, Not Passive

Standing behind your table and waiting to be spoken to can mean missed opportunities.

You don’t need to hard sell, simply being warm, present and approachable goes a long way. A smile, eye contact, and a friendly “hello” can naturally open a conversation.

Helpful tips:

• Stand in front of or beside your table, not hidden behind it

• Avoid being on your phone

• Be ready with a simple, relaxed way to explain what you offer

• Ask couples about their plans before talking about yourself

Couples are choosing people as much as suppliers, connection matters.

3. Offer Something Interactive

Couples love an experience! Think about how you can encourage interaction:

• Run a prize draw or giveaway (with a lead capture form!)

• Display albums, samples, or before/after photos

• Use a tablet with a looping video or testimonials

The more memorable your stand, the more likely couples are to remember you.

4. Capture Leads with Intention

Don’t rely on memory! Have a clear plan for collecting couple details:

• Use QR codes linked to your enquiry form

• Have a clipboard or iPad for sign-ups

• Offer a freebie/competition entry in exchange for their email

Make sure to follow up after the fayre — this is where the real results come in.

5. Reflect Your Brand (Without the Hard Sell)

Think of your stand as an extension of your brand. Everything from your attire to your flyers should feel aligned with your business style.

Be professional but warm - couples are choosing people, not just products. Help them imagine what working with you will feel like.

Why Exhibit at a Red Event Wedding Fayre?

Exhibiting at a Red Event wedding fayre gives you direct access to engaged couples actively planning their big day, and looking for wedding suppliers like you. It’s one of the most effective ways to:

• Build trust and connection face-to-face

• Generate warm leads on the spot

• Promote your services through live demos and real conversations

• Get instant feedback on your offering

• Increase your bookings and brand exposure

• Network with other like-minded businesses and wedding venues.

And best of all, couples attend ready are ready to book — not just browse.

Want More Insider Tips?

Exhibitors who book a stand at one of our wedding fayres receive an exclusive Exhibitor Success Guide packed with checklists, floor plan advice, and pre-show preparation tips.

Browse upcoming fayres and learn more at:
👉 https://redeventweddingfayres.com/weddingfayresnorthwest

Ready to exhibit? We’d love to have you with us!

Red Event Wedding Fayres — Connecting suppliers with engaged couples across the North West.

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How to keep your small business afloat in the event of another pandemic

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The Covid-19 pandemic altered the norm for all of us, but those with small, independent businesses were hit hardest - particularly those in industries that weren’t allowed to operate for the majority of the time whilst the virus was most active. 

Though now the virus is under control, it’s important that we take forward what we have learned and use it as knowledge to properly prepare our businesses in case of another outbreak in the future. Here are some ways you can thoroughly prepare help to keep your business afloat, no matter what happens next.

Keep hygiene to a good standard

It might sound like common sense, especially to anyone who works in the catering industry, but having good hygiene and regularly washing your hands and the surfaces you/your customers touch means that there’s less chance for germs to spread as quickly.

Leave bottles of hand sanitiser out for your customers to use when they wish, make sure that any garments tried on by a customer are washed or cleaned with a sanitising spray, and avoid unnecessary contact where possible. 

You can further reduce the transfer of germs by making simple adjustments to your shop and facilities, such as changing toilet flushes, taps and soap dispensers to hands-free options. Contactless payment options and going cash-free can help too, as money can harbour a lot of bacteria. 

Thought Catalog @thoughtcatalog

Think about what worked well (and what didn’t)

Think back to the height of the Covid-19 pandemic and how your business was operating back then. What worked well? Where did your business struggle? 

Make a note of all of the things you were proud to have achieved during a global pandemic and what support or additional supplies you wish you’d had. It’s impossible to prepare for every outcome or event, but by learning from past experiences you can help make sure that the same issues don’t reoccur and you’ll know exactly how to deal with them if they resurface again.

Learn to digitise your services where possible

By finding out which aspects of your business you can digitise, you can utilise these more in times when providing your services and goods physically isn’t an option. For example, if your customers usually pay for your goods in installments, it might be wise to invest in a financing app that allows you to set up digital payments and invoice reminders so that your customers can keep up with their payments without having to physically visit your shop. 

By setting up these remote options for your customers, they will feel much safer and less worried knowing that they can still progress with their wedding planning from the comfort of their own homes. 

Host virtual events and webinars to keep customers and potential clientele interested in what you have to offer - you could even band together with other suppliers you know and organise a monthly virtual showcase, or take part in a virtual wedding fayre. By charging your attendees a small fee, you can work towards recouping any losses for lack of work during this time. Or, If you’re an entertainer, think of ways you can entertain and make money remotely such as virtual gigs and magic shows etc.

Keep working on the relationships you have with your customers. Keep in touch where possible. If you don’t already have one, now would be a great time to set up an e-newsletter so your clients are reminded of your services on a regular basis - don’t let your business become an afterthought! 

Find new ways of doing things

Put your skills to use in other ways - you might just find your new favourite way of working!

Are you a wedding florist? Why not make postbox-friendly floral arrangements that clients can order and have sent directly to their loved ones' doors? 

Are you a cake maker? Downsize from your three and four tier spectacular bakes and look at making weekend treat drop-offs and birthday orders in your local area for the time being instead. The opportunities are endless!

Be social media savvy

Digital marketing is a must in this day and age, and if most of your client base are going to be stuck at home scrolling on their phones, then it’s the perfect time to get your business out there with digital advertising.

Though you might not be able to take on clients at that specific moment, they’ll definitely be planning for their next big milestone after the pandemic so be sure to take advantage and use your social channels to target your client market, ready for when the world opens back up again. If you’re unsure where to start, watch some YouTube tutorials on organic social media marketing. If you’ve got the budget for it, you can even look at paid advertising - due to algorithms, paid social posts often perform better than organic ones.

One thing that is important though, is that you know your business inside out so that you can market it correctly - the last thing you want is customers getting confused by your services and ultimately looking elsewhere, especially when they will have the time to be at home and flexibility to sift through many different companies that are offering similar solutions.

One way to keep your social channels from looking stagnant is to share images of your previous work on socials. This will help your profiles to appear on the feeds of potential clients, showcasing your best work and making your social channels look fresh even without a regular influx of work coming in.

Top tip: Take a few extra pictures of your work from different angles and share them on a rainy day or when your profile is looking a bit quiet. This helps to add a breath of fresh air and drive traffic to your social media pages. 

Jon Tyson @jontyson

Be smart with money

Save what you can now so that you’re prepared in case of a sudden drop in work. It won’t feel like as much of a hit if you have some emergency money available to see you through a difficult few months and will go a long way towards helping, especially if we ever experience another full lockdown. 

Spend your revenue wisely - don’t buy in too much stock and remember to consider that other costs, such as your energy bills and internet, can sometimes increase when working from home. Especially with the current cost of living crisis being so prolific. 

Research what grants may be available to you and what you need to do to qualify for them. If you can have everything in place ready to apply, your application process is likely to go a lot smoother and you might receive funding faster than if you had to gather all of the information together. 

Go the extra mile

Although it’s easier said than done, try to be patient and remember that everyone will be experiencing the same feelings of frustration and worry. 

Make even more time than you normally would for your mental health and take rest days when needed. Dealing with something out of the ordinary can take its toll, so it’s only natural to feel burnt out and mentally exhausted, even though you might not feel like much is happening.   

If you’re worried about potential customers having time to find another supplier before their big day, do something extra special to help them feel welcome. It doesn’t have to be expensive - it could be something as simple as sending them a few mini cupcakes to sample your cake flavours, or a personalised email address to congratulate them on their engagement.

Be transparent with your customers from the beginning. During the covid-19 pandemic, production came to a halt for many businesses and shipping was equally as difficult to attain. Make the lead time on your products longer and give a clear explanation as to why. By giving your customers realistic delivery times, they can manage their expectations and there’s less strain on you and less chance of an unsatisfactory review. 

On the topic of reviews, make the most of your clientele being at home from work and having more free time - contact previous customers and ask them for their reviews. The more positive reviews you have, the better your business will look to prospective clients.

Get ready

The tough times don’t last forever and, once the pandemic is over, you’ll probably find yourself busier than ever before. 

Prepare for the influx of customers afterwards - pandemics and other life-altering events often bring about revelations in people, especially those who are ready for taking on another milestone. You’re likely to have many newly engaged couples looking to you for your services!

Are you a new business looking to break into the world of weddings? Or have you been working in the industry for a while, but you’re not sure how to improve sales and drive more clients to your brand? You can find more inspiring articles here, or you can contact us about becoming one of our suppliers by sending an email to info@redeventweddingfayres.com. 

See our list of suppliers 

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Areas All Wedding Photographers Need To Master

Becoming a photographer might seem as though it’s relatively easy. That’s primarily driven by the rise of smartphones, which has made taking quick pictures relatively easily. The abundance of editing tools seems to reinforce this. That doesn’t mean that being a professional photographer is that easy.

Instead, you’ll need to master quite a few areas. The most obvious of these are your technical and creative skills. After all, you’ll need to use the camera properly and arrange the image you want to take. There’s quite a bit beyond this that you’ll have to look at.

Some will be more important than others, although they could each be essential.

What To Master As A Photographer

Your Marketing

If nobody knows how good of a photographer you are, then you’re not going to get any clients. That’s where your marketing comes in. As a creative professional, there are a wealth of options available for you to market your photography business.

Your website will be the cornerstone of this. Alongside showing off examples of your work, your site will include your services, pricing, and more information about you. You’ll need to do more than this, though.

Social media can be a recommended choice, with Instagram being an obvious example. You’ll need to put effort into increasing your Instagram engagement, however. Once your account starts growing, you should start seeing new business come in.

Image by Birgit Böllinger

Your Teamwork

Certain types of photography can be done on your own, such as landscape photography. To succeed in these areas, among others, you’ll need to work well on your own. Even other specializations will need this, as you’ll be by yourself editing images.

Knowing how to work under these conditions is essential. That doesn’t mean that you’ll work alone constantly. You’ll often have models to work with, which may also mean hair and makeup professionals, among other coworkers.

You’ll need to work effectively with each of these people. Being able to collaborate effectively with other creative professionals will make things go much smoother while you create high-quality images.

Your Communication

Clear and effective communication is vital to any successful career. Photography is no exception. You’ll be dealing with people regularly and providing them with a service. You’ll need to understand what they’re looking for and communicate whether or not this is possible.

If not, you’ll need to tell them so in a clear, but friendly way. Alongside this is convincing them to go with pictures that are more flattering or appropriate. Part of this will focus on building a relationship with them from the beginning.

That will be key to building long-term relationships with clients. Doing so will increase your chances of more clients in the future. You should leave clients with a positive impression of you, as this could mean that they’ll recommend you to their friends.

Communicating with them in a friendly and professional way will be a large part of this.

Patience & Attention To Detail

There are a lot of details in photography. It’s a medium that, the more you pay attention to it, the more you can find in a picture. You’ll need to keep that in mind when creating and editing your picture.

People have a tendency to notice mistakes, regardless of where or what they are. With paying clients, that’s especially true. You’ll need to have a keen eye to spot any potential mistakes and get rid of them.

Patience will be a vital aspect of this. When you’re dealing with clients, that’s also true. You could have to put in long hours for a project, so being able to handle this is a necessity.

Image by Arantxa Remacho

Don’t Forget To Upskill

If you’ve done a photography degree, then you might believe that you’re done learning. Though that could be the case for certain things, you’re never truly done mastering your craft. Different cameras and software will come out. New photography techniques will be developed.

Things that would have been modern when you started photography may eventually become stale. If that happens, you could find yourself attracting fewer clients as they instead choose competitors.

By maintaining and improving your skills whenever possible, you’ll be in a prime position for future success.

Wrapping Up

Despite seeming relatively easy, becoming a professional photographer is much more difficult than you’d expect. Alongside mastering your camera work, you’ll need to invest heavily in all of the areas above. Each will have a positive impact on your photography career.

Becoming as proficient as possible will make your photography career prosper, so there’s no reason not to work on them.

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MORE GREAT WEDDING PLANNING TIPS!

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