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9 Tips For Creating A Buzz About Your Wedding On Instagram & Facebook

November 15, 2022 Hannah Lomas
bride and groom kissing in field

Photo by Lood Goosen

Introduction

The average bridal couple spends £21,600 on their big day. That’s a lot of money! So why not make the most of it and use social media to get your friends and family excited about your wedding? With these tips, we’ll show you just how much buzz you can create online by sharing photos and videos with your loved ones in advance of the big day—and well afterward too:

Social media can be a great way to get friends and family excited about your wedding!

On Instagram, post pictures of anything you are doing that is related to your wedding. For example, if you are making place cards or menu cards, take pictures of what they look like as you work on them and post them on Instagram. This will give people an idea of what they might look like when they arrive at the reception venue and add some interest to their feed in general! Don't forget to tag any accounts related to the items being made so others can find your posts later when searching for DIY projects for their own weddings!

While sending invites via mail is more customary, sending them online can save you a lot of time and money if you'd rather take a more laid-back or contemporary approach. You have two options for inviting guests: via email or a Facebook event.

Share sneak peeks of decorations and prepping for the big day.

Let's face it: your wedding photos are going to make you look good. But if you want to capture the attention of your friends and family, show them what they can't see in a photo—the behind-the-scenes excitement that goes into making such a special day happen.

Put together a board of sneak peeks showing off your details, like well-designed centerpieces and DIY projects. Share photos of flowers being delivered or food being prepared. Congratulate yourself on setting up the venue before anyone arrives! It's also a good idea to share sneak peeks of decorations at different stages so you can show how much progress has been made over time (and how dedicated you are). Make videos and use text to AI voice to stand out from the crowd and give your sneak peeks a polished, professional touch that grabs attention. You could even ask for help from others who are involved in planning the wedding! Your bridesmaids might appreciate seeing photos of their handiwork online too!

Create a custom hashtag.

You can use a custom hashtag to get people to share their photos on social media. Hashtags are a great way of sharing content and getting people engaged with your wedding. However, you may also want to consider creating a hashtag that is unique to your wedding, as this will allow you to gain more traction with other users who are interested in the same topic.

If you do create one, make sure it's easy for others to spell and remember! After all, the point here is for people who see your post about the event or activity will be able to easily find out how they can participate by using this hashtag themselves so that others can see their work too!

The last thing I'd recommend against doing here would be using an existing hashtag from another event or activity; after all, it makes sense from both sides: users won't want their own posts cluttering up someone else's feed while businesses don't have time either since there could potentially hundreds (or thousands) of posts coming at them at once.

Get your guests involved early on.

Another great way to encourage guests to share photos is by asking them to tag you in their posts. This will help you collect content before your big day, but also give guests a chance to have their photos featured on your wedding page. 

Another easy way for guests to get involved is by posting an original photo of themselves with one of the vendors or another guest at the wedding. This helps spread the love around and makes it feel more personal for viewers who are following along.

Make the most of the tools at your disposal.

While there are plenty of tools and apps out there that will make your life easier, here are some we found particularly helpful:

  • GIF compressors: This is a great tool for creating custom GIF hashtags. You’re able to choose the colors and animations, as well as add text and emojis if you want. They are fun to watch too!

  • Canva: Use this web-based software to create eye-catching images for social media posts. You can upload photos from your own computer or use stock photos from their library, then add text and graphics in their easy-to-use interface.

  • Video editing tools: There’s a lot of free software that you can use to post your pre-wedding videos on social media. Make sure to use video compressor so you can easily upload on Facebook without harming it’s quality like MOV compressor.

Embed from Getty Images

Engage your audience with questions, polls, and photos of their own.

Engaging your audience with questions and polls is a great way to get people involved in the conversation.

For example, you can ask them what dress color they envision for your wedding or what kind of cake they think would be best for the reception. It’s also fun to show them photos of other weddings that have similar styles—or even photos from their own events! It’s a great way to inspire them and make everyone feel like part of the planning process.

This doesn’t just apply to Instagram; Facebook has some cool features too. You can create polls on Facebook by clicking “Create Poll” at the end of any post (you may need an administrator). If you want more control over how many votes each user gets, click “Advanced Settings & Tools” when creating this poll so that people will have to log into their accounts before being able to vote (this will prevent spam from bots).

Showcase all of the beauty around you!

The best way to get people excited about your wedding is by showing them how beautiful it will be. Take beautiful photos of your surroundings, including your venue and nature. Also don't forget to take photos of other things, like the food or drinks at the cocktail hour, or a group shot of all your guests wearing their church hats (you know they would want one). Your audience will appreciate being able to see what they're missing out on!

Conclusion

Now that you have some tips for creating buzz on Instagram and Facebook, it’s time to start planning your wedding! Remember that social media is a tool for sharing with family and friends, so don’t forget about other ways to spread the word about your big day.

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